Travel Market Report spoke with executives from three hotel chains to find out how hotel chains and individual properties work to cement the agent-client-hotel relationship to create a loyal following.

All three executives emphasized the importance of the travel agent. “Working with travel agents is vital to our business, as they really are Banyan Tree’s ambassadors to our guests,” said David Woodward, Banyan Tree’s regional director, marketing–Eastern USA. “Travel agents are key to our success. They are the experts and specialists who have the greatest ability to influence travelers’ buying decisions.”

Read more on Travel Market Report